It’s unfortunate today that I see so many industries not understand this point.
Notice I said making love. Not sex. There’s a difference.
See, most people who write copy and try to sell products are like most males when it comes to intercourse.
They just want something quick, that fills their ego, and gives them an incredible feeling.
While at the same time, leaving the female to feel totally unsatisfied.
That’s the same as ‘buy my stuff because I’m hyping it up’ (the product is rushed with no thought) and when the climax comes with the money, the same marketers don’t want to have anything to do with the customer who ‘gave’ themselves to them.
Thus leaving ‘her’ (the customer) unsatisfied.
Maybe that’s why she wants a ‘refund’.
But when you’re asking a customer to do business with you and your copy is conveying your message, it should really be like making love.
See, making love for a wife is different for a husband.
She (the wife) doesn’t need sex all the time.
That’s not her language and neither is the customers’. (i.e hype and stuff)
Sometimes, she needs and wants a foot rub, cooked meal, kids bathed and cleaned, the house settled, bills paid, and extra time out to herself.
This is making love to her.
When the husband (marketer) gets it, then he’ll get ‘it’.
So the copy should follow this pattern. Can’t always rush in and act like a horny teenager asking to see the ‘nekid’ parts (wallet) without any ‘foreplay’.
You gotta dial it back, throw on some nice music, set the mood if you will. (headlines and sub headlines, and intros).
Then you have to work to drive her into a frenzy. (expectation of product and results).
And once she can’t take it anymore, you won’t need to work hard to undress her, she’ll help you do it herself. (customer asking for the buy button)
And when the climax comes (the purchase), she’ll be thinking about the ‘next time’ and can’t wait to be with you again. (i.e your future products)
Because she knows (customer) how you made her feel the last time. She knows that you’ll put her needs (goals and dreams) before your own. (the cash).
And then that happens, every time you send a little love letter (email promo), she’ll stop what she’s doing to read it and anticipate the next time you’ll be together. (product launch)
I hope you ‘get it’.
HI, I’M JAMES CARTER AND HERE’S WHAT OTHERS ARE SAYING ABOUT ME.
I really didn’t know what to expect when James agreed to speak to our small bootcamp group, but I never would have expected the impact he had on the group – and me.
Teaching and speaking from the heart mixing experience, results and philosophy, James had people taking notes as fast as possible, laughing and crying. It was obvious from the get-go that James’ proven copywriting experience was second only to his ability to relate to each person in the room. He was a highlight of our weekend bootcamp and should be on your team as well.
I have been working with James exclusively since last year. He has been a copywriter for my sales pages, and also had created some support materials for me. I’ve had very good results with James, as the last three products he has written copy for have done very well, and have received deal of the day on the warrior plus platform. His copy converts well, and working with him has been a good experience, plus he has helped me make more money with my product releases.
James has an easy-going, conversational style that I love. He is also great to work with, as he is responsive to my requests, and incorporates my feedback. I’m happy that I found him, and look forward to having a long working relationship with him and working on additional projects together.
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HERE ARE SOME CAMPAIGNS THAT I’VE WRITTEN FOR THAT GOT GREAT RESULTS.
HERE ARE THREE WAYS I CAN HELP YOU REACH YOUR BUSINESS GOALS.
The Full Royalty Experience
This is where I do everything for you. We connect, talk about your goals, I come up with the strategy, full funnel, write all the materials, while you sit back and relax.
The Partner Experience
This is where we work together on your goals and I help you do some of the work while you do some as well. I help guide you and also help write some of the materials to help move you along.
The Consultant Experience
This is where I coach and guide you on what to do to help you in your goals with your copy. I let you do the work and I critique and help you improve on the work you do.
let’s talk about making your next promo a smashing success ok?
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